Looking back, 2023 has been an exciting year for our brand. Our digital presence has grown considerably and is now firmly established. We’ve also spent the year reworking our design direction to create a series of more modern and accessible collections to meet the growing tastes and lifestyle demands of our ever-increasing global client base.
In terms of design, the year began with the release of our Mosaic Earrings, a signature style which exemplifies our new, contemporary approach to jewellery. And bookending our design year has been the popular Concentrica Collection which has received overwhelming feedback. These modern, bold designs are a taste of where our brand is headed and next year, we look forward to sharing even more fine jewellery collections as well as several new important coloured gemstones.
Last year, when we rebranded, our focus was very much on creating pieces that were made to be worn, pieces that can take you wherever you want to go. Today, that message is even more relevant. If the last few years have taught us anything, it’s to live for the now, to wear our treasured pieces and enjoy them.
As well as guiding our new design focus, I have also taken an even more prominent role in our brand’s overall direction. This includes overseeing our global marketing strategy as our audience and digital platforms continue to evolve. In 2024, you can expect more additions to our website’s e-salon as well as more relevant content. Educating collectors is such an important part of our brand ethos and this year we have looked at key topics such as how to make an informed and successful acquisition, jewellery buying mistakes to avoid and the gemstone debate of origin versus beauty.
As part of our evolution this year, estate jewellery has taken centre stage with many tasteful and sought-after acquisitions. Among them, a 1920s Moretto brooch, (part of Coco Chanel’s personal collection), as well as several other stunning brooches from the Art Deco era. The market for these exquisitely crafted, one-off designs keeps growing as the desire to own a piece of history continues to resonate with collectors. Next year, we have even more plans to expand our estate offering with a number of exciting acquisitions and a brand new estate section on our website.
This year has also been a milestone year for our brand, as Ronald Abram marked 35 years at Mandarin Oriental in Hong Kong. This also coincided with the 60th anniversary of the hotel. As planned, there were joyous celebrations and plenty of international well wishes for this iconic hotel brand, known and loved around the world.
As we look ahead to 2024, we’re hoping to see even more of you in Hong Kong as the city once again relishes its reputation as the jewel in Asia’s crown. We can’t wait to reconnect with you here as well as at a number of planned international events on our calendar.
As my father and his father before him know, a family-run company is all about relationships. While the way we communicate has changed over our brand’s history, the essence of that philosophy remains unchanged; to offer our clients individual care, advice and attention. Now more than ever, a steady and experienced hand is needed to guide collectors on their journey.
On behalf of everyone here at Ronald Abram, we’d like to wish you all a very happy holidays and a joyous and healthy new year. We look forward to seeing you in 2024.
